A
AcadiFi
FR
FactorLead_Rvg2026-03-12
cfaLevel IIIEquityPortfolio Management

What's the actual difference between smart beta and factor investing?

My firm is debating whether our new equity sleeve should be called 'smart beta' or 'factor investing' for client materials. Is there a substantive difference or is it marketing?

198 upvotes
AcadiFi TeamVerified Expert
AcadiFi Certified Professional
Smart beta is long-only rules-based cap-weight replacement. Factor investing is broader, often long-short, and can span asset classes.

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#smart-beta#factor-investing#etfs