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AcadiFi
SE
SaaSValuation_Emma2026-04-06
cfaLevel IIEquity Investments

How do you derive a justified EV/Sales multiple, and when is it more useful than EV/EBITDA?

I understand that EV/Sales is commonly used for early-stage or loss-making companies. But the CFA Level II curriculum wants us to derive justified EV/Sales from fundamentals. How does the math work, and what are the key drivers of this multiple?

92 upvotes
AcadiFi TeamVerified Expert
AcadiFi Certified Professional
The justified EV/Sales multiple equals the FCFF-to-Sales margin divided by the WACC-growth spread. Profit margin is the primary driver, explaining why high-margin software companies can trade at 10x+ sales while thin-margin retailers trade below 0.5x.

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